A winning website is a key asset for any modern business. Not only is a portal to reaching a global audience, but it’s a tool that can enhance the responses of customers old and new. I am constantly reviewing my site, learning, and making adjustments as I go. Companies will have a website, but very few actively serve their full purpose. I want to make sure my site is purposeful!
So what can you do to inject new life into yours? Follow these five tips, and you’ll be sure to see the reactions that you desire. Let’s get started.
Make It Accessible
The design aspects of a website play an integral role in visitor perceptions. Today, customers are just as likely to access your online platforms via their smartphone devices. Therefore, ensuring that they are fully mobile optimized is essential.
Without doing this, you’ll essentially be shutting your doors to half of your potential audience. You wouldn’t do that in a physical store, so why would you do it in the digital arena?
Before worrying about how customers react to the business website, you need to ensure that they actively find it. A pretty website is useless if no one can find it. There are over one billion live websites currently in existence, and people won’t just randomly land on yours. If you want to see positive traffic figures, you need to go the extra mile.
Google is still the preferred platform for finding the products and businesses that we desire. With the help of an SEO agency, you’ll soon appear on the front page of results. Given that over 90% of users will click a link from the first page, this can send traffic through the roof. More importantly, it’ll come from customers that actively seek products like yours.
A business is only as strong as its customer base. As such, allowing for greater interaction will build far stronger relationships. In turn, this is sure to encourage increased sales and repeat business. Moreover, a client that loves your website is likely to spread the word to friends and relatives.
Using video marketing and social media will keep customers engaged while adding extra insight. Live Chat facilities can provide the boosted customer support services that clients need for gaining trust.
Focus On Sales
Your company website is a wonderful tool for marketing purposes. However, increased brand awareness and interest counts for nothing if you don’t gain the sales figures that you crave. Businesses exist to make revenue, through sales. Start with the end in mind and craft a site that leads customers and provides value.
It’s important to realize that customers sometimes need a push in the right direction. Email sign ups will allow you to use automated message streams to encourage increased sales through timed offers. All customers love feeling that they’ve gained an exceptional deal while they won’t want to miss out on those special promotions.
Create Easier Transactions
The last hurdle for your business to clear is actually converting those sales. Missing out at this stage would be nothing short of an entrepreneurial tragedy. As such, it’s vital that you accept multiple payment types. Otherwise, you will see very limited results.
Just remember to invest in a quality delivery service too. Get these elements right, and your online success should soar. I find that having the ‘right' website is an on going journey. There will always be something to tweak along the way.